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Academic Journal

The Role of the Institutional Environment in Marketing Channels.

Subjects: *MARKETING channels; *BUSINESS planning; *WORK environment

  • Source: Journal of Marketing. Jul2002, Vol. 66 Issue 3, p82-97. 16p. 1 Diagram, 1 Chart.

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Academic Journal

Getting Published: Reflections of an Old Editor.

Subjects: *EDITORS; *PUBLISHING; *MARKETING researchJOURNAL of Marketing (Periodical)

  • Source: Journal of Marketing. Oct2002, Vol. 66 Issue 4, p1-6. 6p. 1 Chart.

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Academic Journal

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance.

Subjects: *MARKETING planning; *MARKET segmentation; *STRATEGIC planning

  • Source: Journal of Marketing. Oct2002, Vol. 66 Issue 4, p40-56. 17p. 3 Diagrams, 4 Charts.

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Academic Journal

Marketing Literature Review.

Subjects: *MARKETING literature; *MARKETING research; *SALES promotion

  • Source: Journal of Marketing. Jul2002, Vol. 66 Issue 3, p128-140. 13p.

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Academic Journal

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales.

Subjects: *MARKETING of new products; *SALES reporting; *SALES forecasting

  • Source: Journal of Marketing. Apr2002, Vol. 66 Issue 2, p1-16. 16p. 1 Diagram, 3 Charts, 12 Graphs.

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Academic Journal

The Market Valuation of Internet Channel Additions.

Subjects: *MARKETING channel management; *BUSINESS enterprise digital resources; *BUSINESS planning

  • Source: Journal of Marketing. Apr2002, Vol. 66 Issue 2, p102-119. 18p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm.

Subjects: *RELATIONSHIP marketing; *BUSINESS-to-business transactions; *CUSTOMER relations

  • Source: Journal of Marketing. Apr2002, Vol. 66 Issue 2, p83-101. 19p. 2 Charts.

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Academic Journal

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration.

Subjects: *RELATIONSHIP marketing; *RETAIL industry research; *CUSTOMER loyalty

  • Source: Journal of Marketing. Oct2001, Vol. 65 Issue 4, p33-50. 18p. 2 Diagrams, 5 Charts.

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Academic Journal

The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship.

Subjects: *MARKETING; *MARKETING strategy; *MARKETING researchMARKETING Theory (Book)

  • Source: Journal of Marketing. Oct2001, Vol. 65 Issue 4, p117-122. 6p.

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Academic Journal

The Severity of Contract Enforcement in Interfirm Channel Relationships.

Subjects: *BREACH of contract; *MARKETING channels; *RETAIL franchises

  • Source: Journal of Marketing. Oct2001, Vol. 65 Issue 4, p67-81. 15p. 1 Diagram, 3 Charts.

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  • 1-10 of  21,083 results for ""Marketing""